Resume
Relevant Experience
Septemer 2021 - present
ASST. MEDIA PLANNER
MEDIAHUB WORLD WIDE
WINSTON-SALEM, NC
Utilizes syndicated planning tools to run reports, create RFP partner lists consistent with targeting and tactical parameters, including brand building and lead generation initiatives.
Handles daily campaign maintenance including questions regarding 3rd party ad servers, tracking and trafficking.
Gathers and analyzes appropriate research to provide sound and strategic consumer insight driven media recommendations. I also assist in the inputting of buys, trafficking for digital buys, Media Authorizations, issuing of Insertion Orders. I assist in the clients' evaluation of media (OTT, TV, Cinema, OLV, Print, OOH, etc.)
MAY 2021 - September 2021
BRAND MARKETING ASSOCIATE
ITG BRANDS, LLC
GREENSBORO, NC
Spearheaded initiatives and plans alongside the MMC (Mass Market Cigar) Marketing team to promote products to target consumers and help drive sales and brand awareness of our products through Marketing campaigns.
Planned various B2C assignments to execute overall brand identity guides to support the latest products, ensuring all representations and communications of the brand were consistent across all platforms. I helped establish a fluid UX for the Backwood's website, and designing the brand's loyalty program.
I served as Project Manager for the Backwoods Music Monday Project.
CLICK THE LOGO TO ROLL A WOOD
JANUARY 2021 - MAY 2021
MARKETING & RESEARCH INTERN
GREENSBORO CHAMBER OF COMMERCE
GREENSBORO, NC
Completed independent contract marketing projects for Launch Greensboro’s cohort of entrepreneurs.
Utilized product knowledge, sales & market information and available resources to create tangible assets to better promote small businesses. Assets include marketing & branding guides, SEO guidelines, & website content.
Performed social media analyses to track and gauge product trends, online data & media channels to best structure online presences.
Increased website traffic by 45% by implementing product knowledge, sales & market information, and available resources.
LAUNCH GREENSBORO
JUNE 2020 - MAY 2021
MEDIA & COMMUNICATION ASSOCIATE INTERN
EASTERN MUSIC FESTIVAL (EMF)
GREENSBORO, NC
Duties include content research, writing, and editing press releases and media advisories while maintaining a media database and offering assistance to media outlets.
I also assisted in the coordination and design of EMF's Summer 2020 Online Content Push. Lastly, I previously planned and completed data and experience managing projects to monitor and record the successes of various summer programs.
JANUARY 2020- MARCH 2020
PRODUCTION & NEWSROOM INTERN
WGHP FOX 8
HIGH POINT, NC
I developed daily content for air production targeted to 5 countywide viewership.
Additionally, I managed the teleprompter in coordination with anchors delivery for the live newscast and nightly run-downs. I also worked closely with anchors and producers to craft VOSOTS for the 6 PM and 11 PM Newscasts.
I also Worked alongside Media Planners, assisting with ad buying, media planning, & algorithm programming.